OUR MISSION AT VERVERY

Meet Katelyn Alberts

Hairstylist | Salon Business Broker | Beauty Tech Founder

As a Boston hairstylist, educator, community builder, and business broker, Katelyn has always thrived as a technical problem-solver — the person people turn to when something feels too messy, too confusing, or too overwhelming to figure out alone.

Long before she stepped into brokerage, she spent years listening to the same stories from clients, stylists, assistants, and salon owners:
“I can’t find the right salon.”
“I don’t know who’s hiring.”
“I don’t know where to start with ownership.”
“Why is everything in this industry so hard to track down?”

The pattern was undeniable — people weren’t struggling because they lacked passion. They were struggling because they lacked information, visibility, and support in an industry that still runs on word-of-mouth.

So she built VERVERY, a beauty-tech start-up designed to bring clarity to chaos. Her mission was simple: no more Google rabbit holes, no more algorithm anxiety, no more hoping the “right fit” magically finds you. VERVERY organized what had always been scattered so beauty professionals could make empowered decisions based on their unique needs.

That work — building systems, gathering data, connecting with hundreds of professionals, and becoming a problem-solving hub in her local community — opened the door to something bigger.

It led her straight into SalonSpa Connection, where she now helps beauty business owners take their biggest leaps: buying, growing, and eventually selling their salons and spas with clarity and confidence.

It also led to her role with SalonJobs, where she advises the new leading hiring and recruitment platform for Boston through some of the most important decisions they make — helping salon owners and professionals find the right place to thrive, not just another place to work.

Today, Ververy isn’t gone — it’s evolved.

It remains a resource-rich home base for her local community, a place where all the relationships she’s spent years nurturing still have a place to land.

And now, through SalonSpa Connection and SalonJobs, Katelyn gets to support beauty professionals through every stage of their journey — from finding the right salon, to stepping into ownership, to eventually transitioning out on their terms.

Being part of nearly every turning point in a beauty professional’s career has been one of the most rewarding chapters yet — and the reason she continues building tools, companies, and pathways that make success in our industry more accessible, more organized, and more achievable for everyone.